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MAVERICK & CO.

01 PROJECT DETAILS

Maverick & Co. is a Hong Kong-based accessory brand with a passion for functionality and minimalistic design. Specializing in men’s collections, they target a demographic with a business-oriented mindset and flare for style. Maverick & Co. approached us to design their new men’s travel bag collection, including a travel backpack, duffle bag, and tote bag, along with accessories such as a toiletry bag, laptop sleeve, and a travel tech organizer.

02 THE PROCESS

  • Design: Our design focus for the collection was to ensure that each pieces eamlessly integrated a sleek, minimalist aesthetic with a functional design.
  • Practicality: The function of the design was crucial, with interiors requiring numerous compartments and smart storage. We carefully crafted each design to store items such as laptops, tech gadgets, and travel items of various sizes and weights. It was important to strike a balance between function and aesthetics, making each pieces leek while practical.
  • Eco-conscious mindset: Our selection of high-quality, sustainable materials underscores our client’s commitment to eco-conscious choices. We worked with various types of vegan leather and highly resistant recycled polyester — trying many options until we found a perfect fit.

03 THE RESULT

Maverick & Co. successfully launched its new travel collection: a harmonious blend of beautiful, intricate designs and well-tested practical elements. The dedicated community at Maverick & Co. has embraced the new designs as the brand continues to grow in popularity.

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