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LET’S INTRODUCE

THE STUDIO

A NOTE FROM OUR FOUNDER, MADELEINE

Welcome to Bye Bye —an accessory design studio 
where ‘art meets craft’.

As former Director of Accessories at Paco Rabanne, Le Tanneur Paris, and Massimo Dutti, I’ve lived in many different places—from Switzerland to Paris and Barcelona—always following the trends and evolutions of the fast-paced fashion industry.
Bye Bye was born from this concept of continuous motion and the idea that we can always start again, saying ‘Bye Bye’ to repetition and ‘hello’ to design innovation. For me, the journey is just as important as the result, which is why I love to build or rebuild a collection from scratch, always offering personalized advice along the way.

Now Bye Bye has evolved into so much more than just a fashion design studio—we’re a team of creators, designers, and researchers with a drive for innovation and sustainability. We love what we do, and we love who we work with.

We are excited to step into your visual world, working together to champion change and create extraordinary accessories.

MADELEINE HUWILER, 

FOUNDER & DIRECTOR OF BYE BYE STUDIO

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Small Team

We’re a highly-skilled group of design and innovation enthusiasts. Headed up by accessory connoisseur Madeleine Huwiler, we build long-lasting, personal relationships with our brands; you’ll know us, and we’ll know you.

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Personalized Service

Our service is centered around you, with your visual identity at the heart of our process. We help emerging brands and start-ups discover their identity and thrive in the competitive accessory market—providing a refreshed perspective for established brands to wow consumers.

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Design Innovation

We’re an accessory design agency that believes in creating products that are made to last. The life cycle of an accessory is much longer than a garment, and we source materials that are rich in quality. Our designs are cutting-edge, finding the perfect balance between beauty and durability.

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More than 20 years of experience

We bring over 20 years of experience to the table. We’ve seen how the fashion accessory industry has changed and evolved, and we know the business inside-out. We’re always in the know about the latest technologies and innovations, and we implement these into the ever-evolving ways in which we work.